 |
What's your swerve appeal? Whether you're a style-conscious professional or a fine-tuned athlete... man or woman... we know your appearance matters and we've created the Swerve with you in mind. Choose the online product environment that feels most comfortable for you and come back often to keep your swerve appeal.
|
 The Swerve Story
The story of the Swerve began during a lighthearted conversation between two longtime friends and entrepreneurs, Brian Seidenfrau and Evan Frisch. Oddly enough, the issue of male grooming challenges surfaced when Brian made a flip remark about his need for a better way to shave the back of his hairy neck. While this remark sparked a quick laugh between friends, it quickly ignited a string of complaints from Brian’s wife as she had unwillingly accepted the task of shaving the back of Brian’s neck on a weekly basis soon after they met. They all agreed that a new kind of men’s grooming tool was needed – a razor that would empower a man to comfortably shave the back of his neck and shoulder area without burdening his mate.
Consumer product specialist Evan was surprised that such a product did not yet exist, and as they discussed the concept further and went on to sculpt Play-Doh product prototypes, the idea of the Swerve took shape and the world’s first full body groomtool ™was born. On a mission to sheer the embarrassment of hairy necklines and free neck-shaving mates around the world, Brian and Evan vowed to take this product to market. The duo sought the expertise of seasoned consumer package goods veteran, John Caparaso, to round out their team. Within just twelve months, the trio turned their Play-Doh dream into a patent-pending full body groomtool. The team is very proud of the Swerve and hopes that it will fill a void in the razor market for men and women all over the world.
|
|
 |
|
